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Vicomte A. - A success story

The brand

Vicomte A. is a French “sport chic” fashion brand. I have met Arthur de Soultrait -owner and founder of Vicomte A-. during the Hublot Polo Gold Cup Gstaad and I fell in love with the brand.

Let me first tell you a bit more about Arthur and his brand:

Arthur began his studies at the famous IPAG – Business school in Paris while interning at Galleries Lafayette. In 2005 with only 22 years of age, he and his brother founded the colorful ready-to-wear fashion house Vicomte A.

While he was interning in the United States, the company declared bankruptcy. Nevertheless, this did not stop the humorous French designer to conquer the American hearts, while selling ties in upscale neighborhoods of Charlotte and North Carolina.

Courtesy of Vicomte A.©

Back in beautiful Paris, the world’s fashion capital, Arthur decided to recreate his brand. Following aristocratic tradition as well as French “art-de-vivre” Vicomte A. was born.

The equestrian sport had a big influence in the brand’s culture. The bright colors of jockey gowns on racetracks inspired Arthur not to create only ties but also two-tone polo shirts. The brand has now developed into a benchmark of men, women and kids fashion.

Represented worldwide including the top locations from Paris to Saint-Tropez and from Palm Beach to Gstaad.

What I like about the brand is their offbeat orientation, yet very trendy and elegant style. The colorful designs that make every piece so unique and alive which, you can combine to your daily mood.

Courtesy of Vicomte A.©

This brand has reached something that is not easy to achieve. They succeeded to show the world how elegant and trendy sport can be. Vicomte A. now proudly represents several sport events in the polo, sailing, jumping and horseracing world, including the famous Jaeger LeCoultre Polo Masters, Hublot Polo Gold Cup Gstaad, Jumping of Geneva and the Vendée Globe to just mention a few.

Vicomte stands for the French nobleman, a chic and elegant person, who could be seen as a gentleman explorer. Through its uniqueness and orientation Daily Dandy truly sympathizes with the brand, it is more than sport chic it is an art of living.

Please enjoy the Dandy Cross video of Vicomte A.

Courtesy of Vicomte A.©

Arthur pays special attention to its designer’s creativity. The finest materials and high-quality garments are combined with hand-made details in order to create small pieces of art yet to affordable prices.

Have a look at Vicomte A. private gallery and their new winter 2014/15 collection here

Here you can access the e-shop of Vicomte A.

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